How to Tell if Your Copywriter is Worth Top-Dollar
If you want to generate an income online, you're going to have to have a web site. That site has to be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your website. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, however, not every copywriter is as effective as the next one. Some of these copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be a cinch. These are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they claim to be able to help you with the one you are creating? Examine the copy on this web site. If there are a lot of mistakes, this is not a good sign.
How favorably do you respond while you are going over the copywriter's own copy? This goes beyond the simple discovering of grammar mistakes. Does the web site copy trigger an emotional response as you read it? Are you feeling warmly toward the writer? Does his or her words make you want to go on reading and find out more about him or her? Does it make you feel like you want to hire that writer straightaway? Does it make you want to run away? Does the website copy make you mad? All of these are important reactions and you must pay attention click here to them.
Research the copywriter's background a bit. Look for reviews for the writer on unbiased web sites and online forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve special attention. It is a good idea to ask the writer to give you references too. Be sure that you follow up and really get ahold of those references and obtain an honest opinion from them.
It is essential to actually go over any samples supplied to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing reads like it was copied from Wikipedia or is especially vague, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.